Nike Commercial CCR

Creative Critical Reflection

1.     How does your product use or challenge conventions AND how does it represent social groups or issues?

-       Our product for the commercial was Nike. Our product used conventions because we wore all Nike clothing. Usually Nike revolves its commercials around sports. For this reason, we decided to film on the track. In our video we portrayed how runners look fierce and strong in Nike gear. The type of social group our commercial would represent is Track runners. Our video is directed to them. Nike encourages people to strive for greatness and that’s what we tried to represent in our video.

2. How does your product engage with audiences AND how would it be distributed as a real media text?

-       Our product engages with audiences because Nike is a very popular brand. An example of were a Nike commercial would air is at a sporting event. If you are at that type of event its because you are interested in sports and the Nike commercial will catch your attention. Because you are already interested it will persuade you to buy their product. They will be more inclined to buy the product that is being advertised. A lot of people can relate to Nike commercials because they are active or play sports. These commercials grab the audience’s attention because Nike sends powerful meanings through their videos.

3.     How did your production skills develop throughout this project?

-       My production skills developed a lot throughout the project. Before starting this project, I didn’t know how to use a camera or tripod. I learned all about the correct buttons you had to use on the camera and what there uses were. The tripod is also a very cool tool I just learned about. It holds the camera up, so the shots won’t be a hand held shot. I though the tripod was very useful, and I was glad we were able to use it to film. I also learned out to Put the camera on the tripod and how to use it like that. Before the project I also knew nothing about the school software that we were supposed to use. As time went on, I got better with the editing and using the software.  I would personally say my production skills developed tremendously.

4. How did you integrate technologies – software, hardware and online – in this project?

           

- In this project we used many different types pf technologies. This would include the camera, SD card and tripod. The camera was mandatory because that’s what we needed in order to film. The SD card held all our footage that we filmed. The tripod was used for the camera to rest on so we could get clear easy shots. We also included the Sd card reader because that’s what we needed to get the footage onto the computer. We came to a slight issue when editing which resulted in us not being able to use the computers. Because of this we had to use the USB drive. This was a safe and easy way to make sure we didn’t lose any shots that we took. A big technology we used was the actual editing software. This helped us create and edit our whole video.